OUR STORY

Ave was born out of our shared passion for golf, and a sense that something was missing. We loved the sport, the time spent on the course, and the community that golf creates. At the same time, we felt a lack of modern and comfortable golf apparel that truly reflects how we want to feel while playing.

Golf fashion is still largely defined by traditional styles and materials. For us, it was clear that golf clothing could also be modern, stylish, and functional, designed for movement, comfort, and confidence on the course.

As a woman, it also became clear how golf remains predominantly male. This sparked a drive to make a difference. I wanted to help inspire more young girls to discover golf and feel welcome on the course. At the same time, I felt that the apparel available for women rarely met my own expectations, neither in style nor in performance.

That’s when the vision for Ave began to take shape. Ave became our way to contribute to change, a small but meaningful step toward making golf more inclusive and inspiring for the next generation of players.

Together, we have designed every product from scratch, down to the smallest detail. Our goal is to create pieces that combine clean design, high quality, and comfort, apparel that feels right every time you step onto the course.

But Ave is about more than just clothing. We want to build a brand that stands for community, innovation, and passion for the sport, a brand that makes everyone feel welcome, comfortable, and inspired to play, regardless of their level.

We hope our products will accompany you on many rounds to come.

See you on the course,

Simon Santos & Alicia Ed Hayward